Under the direction and patronage of Their Royal Highnesses HRH Prince Sultan Bin Fahd Bin Abdulaziz and HRH Prince Nawaf Bin Faisal Bin Fahd Bin Abdulaziz, the mission was to consolidate sponsorship and brand activities to do with Saudi Arabia's participation at the 2012 Summer Olympics in London. The solution: The Saudi Olympic Falcon Program.

The sports challenge.
A 1001-night show event.

As part of the commission from the Saudi Arabian Olympic Committee, a magnificent kick-off event was staged at the exclusive Al-Faisaliah Hotel in the heart of the Saudi capital, Riyadh. Over 700 of VIP guests from business, sports and politics, were given an impressive show, complete with live sports acts, stage fireworks, rounded off with a stunning gourmet buffet. The event was broadcast live on ART and Saudi Sport TV.

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