Campaign with the quality of a handshake. Every craftsman - whether they be professional or DIY - has it and uses it. The work glove. You can find it in almost every kind of construction site. And as of now, a central key visual when it comes to Bauzentrum Hannak. Supplemented with a red barrier tape with textured background in concrete design.

Bauzentrum Hannak on wheels.
Hardly any industry is as much on the road as the construction industry. That's why Hannak trucks are now branded from construction site to construction site in the new CI.

Now it's done.
A lot is being built in Salzburg. Therefore Bauzentrum Hannak raffled off in the course of the "Now it's done! Campaign" project vouchers worth EUR 1.000, - Attracting promo spots and editorial contributions on Antenne Salzburg as well as the opportunity to register online reached many Salzburg participants. And as a little consolation for those who did not win, there was a 10% coupon for the next purchase.

A lot more than just a hardware store.
To have an impact in the building trade, you need consultation and service expertise - this includes expert installation services from a single source. This is what Bauzentrum Hannak has done for more than 20 years. More than 200 people are employed at four locations in Salzburg and Upper Austria. They advise architects and building contractors on the latest innovations as well as on tried and tested products from a list of numerous objects from the whole world of construction. The eponymous radio campaign presents this wide array of offers using the most contrasting branded products interchangeably across lots of adverts

A Dewalt Success Story!
Bauzentrum Hannak started a B2B promotion with a convincing return in cooperation with DeWalt. 100 potential new customers received an attention-grabbing mailing. This included a bit holder - with an option to purchase a complete cordless screwdriver set on the first order, a scratch card with up to -15% additional discount and a letter. Further scratch cards were attached to the customer invoices during the promotion period. To round out the digital side of the promotion, all scratch card owners could register themselves on a landing page and pre-order their dream planes.

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