Within three years, it's the best-known shopping centre in Pongau! When we took over Karo, we shifted the communicative focus onto the lead medium radio. All the year's highlights were regularly promoted with eye-catching adverts, a method of vertical marketing.

Ice Age in Karo.
Karo Shopping heralded the holidays for customers with a tasteful present. Original ICEZEIT ice cream free for everyone. Promo spots and posters ensured high visitor frequency on this day.

Listen to Antenne and drive away a Fiat 500.
Antenne Salzburg is the most popular private radio station in the state. Karo Shopping is the most popular shopping centre in its region. And the new Fiat 500 further increases the centre's popularity with shoppers, and Antenne's popularity with its listeners. Because anyone listening to Antenne Salzburg who hears the sound of the new Smart Fiat 500 and calls in to the station will exclusively receive one of 150 Fiat keys for the big live draw in Karo Shopping. Promotional trailers, live presentations during the programme and attention-grabbing radio spots in collaboration with Auto Schober ensured that this campaign was a triumph in the first Karo Shopping quarter.

Get now your boarding pass !
That was the call from Antenne Salzburg. Many participants followed him into the Karo shopping center and scanned their boarding pass for their personal dream trip. Promotional trailer, live presentations in the program and attention grabbing radio spots ensured a penetrating on-air presence.

With the jingle "Na Klaro, Shopping nur im Karo" (literally: "Of course, shopping only at Karo") the Bischofshofen shopping centre climbed up the radio ranks. With more than 400 adverts annually as well as the catchy tune and words, Karo is becoming increasingly embedded in the awareness of its shoppers.

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