In winter, Gastein is one of the most attractive winter sports regions in Ski Amadé. At the same time, the Gastein brand is still aiming to be fully autonomous in its advertising activities. The radio campaign and O-Bus branding clearly distinguish Gastein from other Ski Amadé regions, and it centres on the unique experiences
offered by Gastein.

Schlossalm NEW. Please get in!
A construction project like the Schlossalmbahn, which will be completed in the winter season 2018/19, needs a big announcement. That's why an O-Bus aka Schlossalm gondolas rides through the city of Salzburg for a year. The original design paired with the new Schlossalm CI make the bus an eye-catcher.

Come to Gastein!
Continuous acoustic branding combined with increased stimulation for the seasonal highlights and offers in the Gastein Valley. That's what the new Gastein radio campaign had to guarantee! It uses a consistent jingle that is so stylistically unique that it really showcases Gastein's status as a major region in summer and winter. A mixture of local yodelling and rhythmic funk!

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