RAIFFEISENVERBAND SALZBURG.

The best companies count on the largest banking group in Salzburg. Under this motto, the Raiffeisen documentary campaign is all about print and the web.

Whatever your business is...
Outstanding Salzburger companies contribute significantly to the fact that one of the most beautiful cities in the world is at the same time one of the prime economic regions in Austria. Supervising such companies comprehensively and with banking expertise is not only a business model to Raiffeisen Salzburg, but an integral part of its corporate philosophy In a large-scale film and print project with the positioning: "Whatever your business, you play the lead role!" We portrayed the key figures in Salzburg's best known companies.

Making of.
A sophisticated concept, a good mood and the utmost concentration are the ideal prerequisites for each advertising production to gain the perfect result. Over thirty years, film, television, radio creation and adaptations with the best in the industry have also constantly shown us one thing: if the story, protagonists, settings and team are defined once, then you only need a motivational mix: 10% inspiration, 90% perspiration!

Bankers as winemakers, boat builders, glaziers...
Good investment advisers show they fully identify with the interests of their investors. Raiffeisen Private Banking advisers to go one step further: they practically slip into the daily lives of their customers. As winemakers, boat builders, glaziers. Even as a racing driver or fabric designer. Or simply as gourmets who have a special understanding of the lifestyle of their Italian customers. The campaign positioning gives centre stage to a special relationship between bank and customer, and achieves this using the extraordinary willpower of Raiffeisen advisers to identify with their customers. This was put into practice based on the employee-portraits within the activities of demanding private banking customers.

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