The hiking mountains of the Gastein valley are amongst the most beautiful summer sports regions in the state of Salzburg. The brand "Almorama" represented the successful creation of a summer experience brand so as to stand out as much as possible and to attract more attention in an highly competitive sphere.

Cultural yodlers for summer and winter.
Continuous acoustic branding combined with increased stimulation for the seasonal highlights and offers in the Gastein Valley. That's what the new Gastein radio campaign had to guarantee! It uses a consistent jingle that is so stylistically unique that it really showcases Gastein's status as a major region in summer and winter. A mixture of local yodelling and rhythmic funk!

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