Teampool, one of the leaders in recruitment sector, offers its clients employees in a temporary or permanent capacity. As part of a comprehensive brand relaunch, the name, logo and the brand performance as a whole were repositioned with integrated brand management. The Teampool brand DNS (determined normative system) has been defined comprehensively in cocreation.

Numerous negative associations with the original company name "trixxX" led the company to come up with a new appearance. One of the main tasks was to find a new brand name: The name "Teampool" convinced the entire management unanimously! Because "Team" stands for the perfect interaction between external employees on the one hand and companies as clients with their core team on the other. "Pool" symbolises the number of skilled workers provided by Teampool to their clients from over 50 industries.

Go back